A practical audit workflow: scope the funnel, check like a buyer, rank the leaks, and turn every finding into a fix.

Send the URL, target customer, conversion goal, and any risky paths.
CTAs, mobile views, pricing clarity, forms, routing, trust signals, and technical basics are checked with receipts.
Broken flows come first. Messaging friction, proof gaps, and polish follow.
Each issue includes evidence, impact, recommendation, and ticket-ready language where useful.
Growth QA tracks regressions after releases and monitors competitor drift.